Designing for/from the Future

16 March, 2010 - 12:03

Congratulations to Basar Önal on the successful completion of his thesis! 'Designing for/from the Future' is the title of the written part of his MA thesis in Experience Design at Konstfack.


This thesis aims to introduce new methods within the field of
experience design, an emergent interdisciplinary design discipline,
using these methods as tools for debate and for the communication of
new design concepts. An important part of the methods come from
trendspotting practice and future studies methodology. The backbone of
the final project is a “meta-method” which incorporates common methods
surveyed so far: the “for/from” method. The first part of the
“for/from” method is about designing prototypes and creating fictional
narratives to project current trends into the future, the second part
is perhaps less structured, but more ambitious, carrying fictional
futures to the daily lives, to test and evaluate the scenarios created. Staging experiments and experiences around these proposed methodologies
and testing the concepts through workshops forms the core of the
proposed design practice.

Since the domain of futures thinking is not
populated by designers, it is of special importance to me as how
designers might find a place in such interdisciplinary teams and how
the organizational levels of these so-called complex experiential
structures could allow designers to participate. I argue that
experience designers not only design customer experiences to please and
aestheticize products but they have the power to change people’s
(rather than customers’) opinions, using the same tools the field of
marketing and exhibition design offers them.

Link to publication and download info

One part of his thesis presents Energy Futures, part of the Switch! project at the Interactive Institute funded by the Swedish Energy Agency. Ramia Mazé was the faculty advisor at Konstfack for his thesis.