ProjectProject-in-a-Week with Crown Equipment Corporation

Project-in-a-Week with Crown Equipment Corporation

A global OEM of heavy equipment with headquarters in the U.S. invited design researchers from RISE Interactive (formerly called Interactive Institute) to architect and facilitate a new way of working with previous research, organizational competence, and user insight.

The activities in the “project-in-a-week” format allowed 11 employees to work with a sustained focus on a single business problem as an alternative to the common fragmented, long-term approach to business questions. The radically new collaborative process brought people from different departments together for five days of analysis, future scenario development, on-site customer engagements, concept development, and efforts to engage executives. For RISE Interactive, it was an opportunity to adapt a variety of experimental, socially-oriented techniques into a coherent structure with highly engaged participants. For Crown, the “project-in-a-week” triggered a significant conversation about the relationship between headquarters, branch, and customer. The concrete results were twofold:

1. Direct impact: Resulting scenarios functioned as "mock ups" for ideas that the company piloted within three months – next step is to test and price the final offer, and scale-up across the U.S.

2. New method: The success of the collaborative, iterative and tangible approach for working from research insight to concept development has been recognized to bring unique benefit to the company goals. In collaboration with the RISE Interactive, a second project-in-a-week focusing on a new topic, March 2015.