Monki R&D is a pilot study which aims to develop concepts for fashion company Monki. With this project they want to explore technology and design methodology that better meet individualized customer needs in a global context. To accomplish this a close relationship with the customer is at the core. The project will develop concepts, which in the border of analog and digital contexts, meet and identify customer needs, which in turn will affect design and product development. The concepts will be designed and developed through open innovation processes and co-creation methodology, where the inclusion of lead users is central for the achievement of the targeted goals.
The project started in December 2012 and will end in December 2013. Partners in the project are Monki (a subsidiary to H&M), Lindholmen Science Park and RISE Interactive (formerly called Interactive Institute).