Senior Researcher, PhD
Senior Researcher, PhD
Marie Denward is senior researcher at the Interactive Institute Swedish ICT and holds a PhD in media and communication. Her work experience spans studies of how media and new technologies are designed and used to enable and enhance the participation of individuals and groups, at work and in everyday life.
Currently she is engaged in research in the area of sustainability - with environmental, economical and social perspectives. Two projects deal with district heating - CELSIUS and FIA - where Marie's research explores how design can support acceptance of district heating, as well as develops innovations and business strategies to support building owners and citizens in making 'sustainable choices' on the indoor climate.
The social sustainability perspective is also strong in the project MedPlats - a flexible, democratic innovation for space negotiation, citizen dialogue and city planning, where the reseach focusses on new digital and physical tools, methods and processes for both long and short term city planning.
Previous work at the institute includes leadership of the institute's research groups with a focus on youth culture and new media. She has led and is leading a number of research and development projects in collaboration with academia, government organizations, NGOs and business.
Denward, Marie (2011) Pretend that it is real!: Convergence Culture in Practice. Holmbergs, Malmö, Sweden.
Denward, Marie (2013) Designing, Implementing and Producing for Participation: Media Convergence in Practice. In: Convergent Divergence? - Cross-Disciplinary Viewpoint on Media Convergence. Springer - Verlag, Germany. (In Press)
Svahn, Mattias and Wahlund, R and Denward, Marie and Rademaker, C and Nilsson, P (2013) A model for evaluating converged media for advertising purposes. In: Convergent Divergence? - Cross-Disciplinary Viewpoint on Media Convergence. Springer - Verlag, Germany. (In Press)
Denward, Marie (2012) Broadcast Culture Meets Role-Playing Culture: Consequences for Audience Participation in a Cross-Media Production. In: Global Perspectives on Media in the Swirl. Pentagon Press, New Delhi, India. ISBN 978-81-8274-653-4
Kocher, Mela and Denward, Marie and Waern, Annika (2009) Sanningen om Marika – The Interplay of Reality and Fiction. Analysis of a Crossmedia Production. In: Erzählformen im Computerspiel. Zur Medienmorphologie digitaler Spiele. Transcript, Bielefeld.
Denward, Marie and Waern, Annika (2008) Broadcast culture meets role-playing culture. In: Playground Worlds: Creating and Evaluating Experiences of Role-Playing Games. Ropecon ry (www.ropecon.fi/pw); The Book for Solmukohta, Finland, pp. 248-261.
Denward, Marie and Seversson, Pernilla (2007) Från konsumentkultur till deltagarkultur. In: Ung kultur: i ett föränderligt kulturlandskap. Sveriges Kommuner och Landsting, Stockholm, Sweden.
Waern, Annika and Denward, Marie (2009) On the Edge of Reality: Reality Fiction in ’Sannningen om Marika’. In: Digra 2009 Conference: Breaking New Ground: Innovation in Games, Play, Practice and Theory, 1-4 September 2009, Brunel University, West London, United Kingdom..
Denward, Marie (2008) Broadcast culture meets role-playing culture: consequences for audience participation in a cross-media production. In: International Association for Media & Communication Research, IAMCR, 26th Annual Research Conference, 20-25 July 2008, Stockholm University, Stockholm, Sweden. (Unpublished)
Interactive Institute's Marie Denward had her doctor's degree in Philosophy conferred at Malmö University, Faculty of Culture and Society. This happened at the university's annual celebration at Malmö Concert Hall on the 21st of September. Congratulations, Marie!Marie Denward defended her thesis in Media and communication Studies last October. She studied and analyzed a hybrid media production and the occurring media convergence between television drama and games activities that the producers...
On October 7, The Interactive Institute's Marie Denward will defend her PhD thesis "Pretend that it is Real! Convergence Culture in Practice" at Malmö University. Abstract: Media convergence has mainly been defined and explained as a technological and industrial phenomenon; as the process where new technologies are accommodated by existing media and communication industries and their cultures of production. One consequence of convergence in todays hybrid media landscape is that the...
On September 13, Marie Denwards PhD thesis "Pretend that it is Real!: Convergence Culture in Practice was made publically available by nailing it to a wooden board at Malmö Högskola. Nailing the thesis is an old procedure to give the public the possibility to read the thesis before the seminar to be able to question it at the seminar. The thesis is also electronically nailed and can be found here: http://dspace.mah.se/handle/2043/12240
2001 etablerade Interactive Institute en forskningsstudio i Växjö med stort stöd av regionala aktörer där bland annat SVT Syd, Reaktor Sydost, Växjö universitet och nätverket iZon stod i spetsen. Under åren har många projekt med koppling till den nya tekniken och ungdomars bruk av densamma genomförts med givande och intressanta resultat. Ämnet har varit mycket intressant och i många fall har projekten genomförts tillsammans med både regionala och nationella aktörer. Under flertalet år har...
Studio [12-21] changes name to Interactive Institute Växjö. The old name refers to the age group 12-21. While many of our projects still include young people, the new name is in better agreement with the studio's standpoints. For example, one main area is digital divides, which can hardly be reduced to an age group of 12-21 years. Our change of name is to be seen as a way to keep the studio's direction in sync with the actual activitites and projects carried out. The name change also points to...
"Sveriges Television och produktionsbolaget The Company P har fått iEmmy Award i kategorin Interactive TV. Därmed kan svensk television berömma sig för världens bästa interaktiva tv-program. ... Den teknik och de idéer som ligger bakom serien bygger på de senaste årens framgångsrika forskning om datorspel vid Interactive Institute och SICS. Liknande produktioner (bland annat en med namnet "Visby Under") har tidigare utvecklats vid Interactive Institute´s spelforskningsstudio på Gotland av...
THE TRUTH ABOUT MARIKA, produced by Swedish Television and The company P in cooperation with SICS and Interactive Institute, won the prize for Best Interactive TV. The International Academy of Television Arts & Sciences announced tonight the winners for the International Interactive Emmy® Awards, organized for the third year in a row in Cannes, France. THE TRUTH ABOUT MARIKA is a participation drama — a production created to enrich a drama series through the participation of viewers. The...