We work with amazing people

Meet a few of our partners. They are inspiring, fearless and they challenge us to do better. We asked them a few questions.

Anna selmarker

Head of the Driver Vehicle Interaction group at Scania

Website: Scania

Anna Selmarker is Head of the Driver Vehicle Interaction group at Scania. This group is responsible for creating the vehicle HMI of future trucks and has as the vision: “We make skilled drivers even more skilled by offering a HMI that is best in class and supports safe, efficient and pleasurable driving”. The group works in all phases of development, from research and concept development to verification and validation. Headed by Anna, the group has adopted the strategies: Driver Focused Development, Simulator Based Design, and Property Driven Development to ensure that they reach their vision.

Anna is a former system developer that moved towards the ergonomics discipline to fulfill her own motto “Do the right things, and do them right”. “It doesn’t matter how good your program code is if it doesn’t implement functionality that the user wants or needs.”

Scania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. Employing some 41,000 people, the company operates in about 100 countries. Research and development activities are concentrated in Sweden, while production takes place in Europe and South America, with facilities for global interchange of both components and complete vehicles.

What will our collaboration look like in five years?

Scania has worked together with RISE Interactive on sound design for vehicles since 2007, and I think that this collaboration will expand and grow even stronger in the future. I imagine that we will involve more competencies from RISE Interactive, and also engage additional research institutes in our work. Sound will continue to be an important area for future driver interfaces as well as creating a more innovative multimodal driver environment–this development requires a broad range of competencies.

In what ways have our collaboration enriched your work?

First, by contributing expertise in sound and sound design our collaboration has brought research excellence to our development process without becoming too academic. Second, working with RISE Interactive has broadened our perspective. For example, one of the researchers from RISE Interactive suggested involving the drivers in the design process and co-creating alarm sounds. This co-creation process is definitely a method that we will continue to use operatively in the product development process.

What is the most challenging aspect of working with us?

The distance is quite a challenge! Scania CV is located in Södertälje and RISE Interactive’s sound research team is located in Piteå. However, we have collaborated over a long period of time, and the better we get to know each other the better it works.

Patent or open innovation, what’s your choice?

Scania has a lot of patents, that is how we survive. Technology-heavy areas like engine development will most likely continue to rely on patents in the future, but personally I don’t believe that patents are the most important parameter for innovation. I believe that collaboration with universities and institutes as well as co-creation are essential for creating our future vehicles.


Professor Anders Ynnerman

Professor at Linköping University and Director of Norrköping Visualization Center

Websites: Department of Science and Technology, University of Linköping, Norrköping Visualization Center

Professor Anders Ynnerman has since 1999 built one of the world’s leading research groups in Scientific Visualization and Computer Graphics. He plays a leading role on the international visualization arena and he is the driving force behind for instance Visualization Center C in Norrköping that constitutes one of the largest concentrated efforts on visualization in Europe. His current research interests are: large-scale data sets in visualization and computer graphics, direct volume rendering including data reduction and volumetric lighting techniques, interaction techniques for multidimensional scientific visualization, immersive visualization techniques, image based lighting techniques using light fields, volume haptics for exploration of scientific data, medical applications of visualization, and applications of visualization.

What will our collaboration look like in five years?

First of all we will have expanded significantly. At the moment we have more requests for projects than we can handle. I could easily see RISE Interactive's visualization studio increase in size by an order of magnitude over the coming years. The new partners will come from both inside and outside academia. This would be the best way to increase the impact of the basic research efforts in my division at the university and reach out to new users of our technology. I think we will also see more migration of staff back and forth between the organizations. It would be interesting for academics to spend time in project at RISE Interactive for shorter periods of time and it would be interesting for RISE Interactive staff to be members of the research groups.

In what ways have our collaboration enriched your work?

It is great to be able to work closely in a collaboration with a partner that is not driven primarily by results in terms of publications and other academic values, but rather by the development of functioning research prototypes. This makes it possible for us to shorten the research cycle and get important feedback from implementation work and in some cases bring innovation to the commercial market much faster.

What is the most challenging aspect of working with us?

As with all collaborations involving several partners it is always a challenge to make sure that projects are well defined and that the roles are clear from the very beginning. The collaboration has to function seamlessly across all aspects of a project from management to programming.

Patent or open innovation, what’s your choice?

Yes ... meaning that I am in favor of making sure that right to innovations are honored, but I also believe that sharing in a controlled way is necessary in a knowledge driven society.


Sofia Larsson

Director of the Pedagogical Center in the Gothenburg Region

Website: pedagogisktcentrum.se

Sofia Larsson is the Director of the Pedagogical Center of the Gothenburg Region, which organizes exhibitions, conferences, workshops, develops educational material, designs tools for ICT in education, and engages in change management within the educational sector. The Center works throughout Sweden and abroad, and under Sofia's leadership it has become known as one of Europe's leading public institutions in educational development.

What will our collaboration look like in five years?

When it comes to meeting the current and future needs in education, I believe close ties between applied ICT research in education/learning and the educational sector is one of the key factors. In five years I hope to see an even closer engagement between research and the educational environments within the Gothenburg Region, ranging from the structural issues all the way into the classrooms.

In what ways have our collaboration enriched your work?

In order to stay at the frontline of development and to secure knowledge in creative, efficient and inspirational technologies, the educational sector needs close alliances to research and development. By collaborating with the RISE Interactive we ensure that we get relevant external input in our core development areas.

What is the most challenging aspect of working with us?

It is a challenge to broadly implement the ideas, concepts and processes that we have developed together, because sometimes we are not able to do it as quickly as we would like even though we understand what to do.

Patent or open innovation, what’s your choice?

From the perspective of the public educational system, open innovation, open access, open source and use of concepts such as Creative Commons are fundamental in order to provide for open and free education for all through both physical and digital means.