This project leaves the ground at a time when much is changing in the contemporary media landscape. But even if the technology is upgrading and evolving, the content we see on our screens looks pretty much the same as it did yesterday. Feedback from the viewers is almost nonexistent and never in real time. On the web this change of cultural circulation is already happening. Content created by the users themselves create pools of cultural artefacts, users rate, comment and discuss the content and this discourse powers the ecosystems and the circle is closed. This is something that TV never had the ability to do. Until now .
Together with Ericsson this project wants to change all this. With new technology such as IMS the goal for this project is to think beyond TV in as many aspects as possible to try to find out how IPTV and other triple play services might look and feel like.