The future food store helps consumers to make sustainable choices

8 March, 2012 - 14:02


Food Planner is a new service concept that will help consumers to make environmentally sustainable choices and it also makes it easier and more fun to shop for groceries. The aim is to develop a realistic vision of how future food stores can help consumers make better decisions. The concept is the result of the Swedish research project Checkout where the Interactive Institute, Doberman and Mataffä have worked to develop digital services for a sustainable lifestyle. - A very interesting project that shows how food shopping can be both funnier and smarter in the future, says Dan Landin, strategy manager at Coop.

Read the press release here (In Swedish): Framtidens mataffär hjälper konsumenten att göra hållbara val

Watch the film: Checkout - the Food Planner