Augmented Reality – Bridging the gap between the real and virtual consumer experience

18 May, 2015 - 13:17

Finding new ways to lure visitors to the museum with AR technology is fast becoming a reality. For instance, Stockholm’s Medelhavsmuseet (The Museum of Mediterranean and Near Eastern Antiquities) collaborated with the Interactive Institute Swedish ICT in 2013 to show a virtual unwrapping of the mummy of the ancient Egyptian priest Neswaiu. A touchscreen monitor uncovers various layers of the mummy in response to the swipe of a finger. The visitors can explore the mummy by turning and twisting the bones in 3D space.