Marketing Manager +46(0)730 66 20 36 sara.backlund@tii.se Interaction Design (MSc) pending Media and communication studies (BSc)

Sara has a background in media and communications studies, interaction design and entrepreneurship, and in 2003-2004 she co-founded ToyLabs ITR AB, a toy product and research company that was developed in partnership with the Interactive Institute through the IT+Textiles and Smart-Its projects. She has worked within the Interactive Institute for the last three and a half years with project and studio development, innovation and several regional outreach initiatives. Sara is the director of the Interactive Institute DESIGN Göteborg. Since the studio is hibernating in 2006, she will be working as Project Leader at the Interactive Institute's POWER studio (www.tii.se/power) in Stockholm this year.