| The Interactive Road - enhancing the experience of road use | ||||||||||||||||
| "The sense of spatial sequence
is like that of large-scale architecture; the continuity and insistent
temporal flow are akin to music and cinema. The kinaesthetic sensations
are like those of the dance or the amusement park, although rarely
so violent." Appleyard, Donald, Lynch, Kevin, and Myer John R., The View from the Road, MIT press, Boston, 1964 |
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| The Interactive Road is a research agenda being pursued by the Mobility studio at the Interactive Institute in Stockholm since 2001. It explores the benefits of increased interaction between individual drivers, and road users in general, to create innovative services and corresponding technology. It recognises that the highway is used, apart from transportation, as a place of work and mobile experiences. The design approach relates to the work conducted in the early 1960s, in which the famous architects Kevin Lynch and Donald Appleyard carefully described the special characteristics | which make up the highway experience. They believed that road construction could be further improved if it was informed by detailed studies of road user experiences. Today, forty years later, we are fortunate enough to customize the highway experience by means of dynamic and mobile computing. Our approach is an internationally unique research focus of importance to all who live a large part of their lives on the road. The results from the Studio, which include a number of prototype services, are under constant evaluation by the scientific community to ensure their |
quality and distinctive character. We also collaborate with industry to bring the ideas to the market. A number of prototype services are available such as Placememo, for mobile workers, Hocman and Sound Pryer, for enhanced experience of traffic encounters, and Back Seat Games, for enhanced enjoyment for passengers in cars. The presentation material is available as a [PDF] |
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